The toy and game industry in India is highly diversified with many medium and small manufacturers producing a broad range of products and product types. We see this as a positive feature of the industry and view all of the participants of the toy and games industry as our colleagues and partners. Thubanna enters this field as a commissioning manufacturer, and has, as a fundamental element of its business philosophy and business plan, the intention to partner with a team of high-quality contributing suppliers from all over India to satisfy our market with a guaranteed quality of product, locally produced and distributed, and economically priced at a range of accessible cost points. We have a single product, the board-game ‘mog™’.
Here we have opened the box and placed thelid under game-kit, getting it out of the way. The pieces and accessories are bagged, and the game rules and scoring sheets are sitting on top, ready to hand.
A close-up of the pieces shows that they are nicely sized for players both young and adult. The profile gives the player two gripping surfaces.
The side-boxes are used for holding the opponent’s pieces captured during play. We see that the box is just large enough to hold them neatly, and they can be kept there whenthe game is packed up
This is a close-up of the scoring rack, set up for the player on the right. The pin is in the ‘start’ position, and the flag is in the ‘end’ position.
The pieces have been set up in files and the bailes placed between them. We can see the unique construction of the board, to allow each player to see the numbering of the squares in natural aspect.
Several issues common to game-play design have been directly addressed in this game.
Many games have design flaws that create complex conditions that can only be resolved by complicated rules, breaking up the play and risking argument and conflict. ‘mog™’ has a simple rule-set which completely describes the game play.
Many games are enthusiastically followed by some people, but are not liked by others. The offer to “let’s play this” creates a negativity which can strain social relationships. ‘mog™’ is enjoyed by everybody.
Many games have an apparent winner well before the game reaches end-of-play. This is a discouragement to the losing player and can lead to abandonment of the game and negative feelings between players. A game of ‘mog™’ remains open right up to the last play. Determination, focus and awareness of the opponent are required of a winner even if one player seems to have an advantage.
Many games seem to go on forever. Undertaking such a game means making an unknown time commitment. ‘mog™’ will play out in about 20 minutes, with a clear result and a worthy winner.
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